Community Enterprise
Connecting rural excellence—from bamboo crafts to organic soap—to national and global markets through community-owned enterprise.
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People & Possibility
We ignite leadership and confidence through skills training, sports, and creative platforms designed for rural youth.
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Infrastructure & Impact
Building the innovation hubs and sustainable farm systems that turn rural communities into centers of global relevance.
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Durian hanging element (1)
Who we are

Designing the Future of Rural Nigeria

Durian is building a new rural economy. We blend enterprise, culture, and innovation to empower women and youth to lead from within their own communities.
Rural is cool. And the future is being built here.
Years of Building New Rural Realities

We believe that rural communities are not poor in potential; they are rich in land, culture, indigenous knowledge, and human creativity. What is missing are the frameworks that can channel these assets into sustainable livelihoods.

Our 4 Pillars of Transformation

We don’t just launch campaigns; we architect long-term rural infrastructure.

Prisca, one of the brilliant minds from our fashion unit, made this travel bag herself using tot
Sustainable Economic Empowerment

Our Economic Empowerment programs focus on both skills development and enterprise growth, enabling participants to create and sustain income-generating activities.

Mindset Transformation

The most powerful change lies in transforming how “rural” is perceived, both by rural dwellers themselves and the outside world. We are redefining “Rural”.

Behind every meal, there’s a woman’s strength, dedication, and hard work. They are leading the f (2)
Agricultural Transformation

Agriculture remains the backbone of rural livelihoods. We focus on regenerative agricultural practices and upskilling farmers 

The Lifecycle of Cassava (1)
Knowledge & Learning

Durian recognizes that education and digital literacy are essential to break intergenerational cycles of poverty.  We are bridging this gap.

The Hubs - Centers of Innovation

Systems Not Projects

The Crafts Village

Our hub for the circular economy. This is where Waste becomes Wealth across our four departments: Skin Care, Garri, Textile, and Bamboo.

Systems Not Projects

The Farm Village

A massive expanse for smart-farming education and industrial-scale food production. Reducing malnutrition and creating wealth for young people.

Impact by the Numbers

Lives Engineered
0 K+
Rural Women Empowered
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Acres Cultivated
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Communities
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Open Opportunities & Programs

Explore our ongoing and open opportunities. 

Rural Green Fellowship
A hands-on fellowship for young people building climate-resilient farming and rural innovation systems.
Rural is Cool Football Tournament
A statewide tournament for public secondary schools in rural communities — building teamwork, visibility, and opportunity.
Itaja Initiative
Structured support for rural women — combining financial intelligence, cooperative growth, and revolving capital access.
Rural is Cool Conference
A convening of youth, practitioners, and community leaders designing development solutions from the ground up.
Rural Rights Network
A network empowering rural men and women to shape conversations around justice, land, safety, and dignity.

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